This year’s Mobile World Congress (MWC) Barcelona showcased the latest advancements in telecom and customer experience, bringing industry leaders together to discuss key trends. Ozmo was excited to participate, sharing insights on the evolving support landscape and how technology is shaping the future.
Bridging innovation and support
The keynote speakers at MWC Barcelona 2025 emphasized the rapid evolution of connectivity, from 5G expansion to AI's growing role in digital infrastructure. As these technologies advance, businesses must ensure customers can navigate new innovations with confidence. AI-powered solutions, next-generation networks and evolving digital services require smarter, more effective support.
Expanding Ozmo’s reach at MWC
At MWC, Ozmo met with Light Reading to discuss how AI-driven support is shaping the future. This conversation introduced Ozmo to a wider audience, highlighting our work with major carriers such as AT&T, Verizon and Google. As the demand for scalable, intelligent support grows, Ozmo’s SaaS platform empowers telecom and broadband providers with advanced tools that help both agents and customers resolve issues efficiently. By delivering trusted answers across multiple channels, carriers can enhance the customer experience while reducing operational costs.
MWC also provided an opportunity to showcase our global ambitions. While Ozmo has a strong presence in North America, carriers worldwide face similar challenges in managing growing customer expectations. As devices and applications become more complex, service providers need reliable solutions that scale. Ozmo is positioned to meet this demand by equipping carriers with the right tools to support both their agents and customers effectively.
Tackling carrier challenges in 2025
One of the biggest concerns for telecom providers continues to be the cost of customer service. Many are searching for ways to increase efficiency by deflecting calls and improving first-contact resolution. Ozmo addresses these challenges by offering interactive support tools that enable agents to troubleshoot more effectively, while self-serve options give customers the ability to find answers independently.
In addition to cost pressures, carriers must keep up with rapid changes in technology. Customers now expect their provider to assist with a growing range of connected devices and applications, creating new demands for support teams. Ozmo helps carriers stay ahead by delivering accurate, up-to-date guidance that empowers agents to assist with confidence, no matter the technology in question.
The impact of AI on customer support
Artificial intelligence was one of the hottest topics at MWC Barcelona. AI-driven tools are transforming customer support, enhancing both self-service experiences and agent-assisted interactions. Ozmo showcased how AI can improve efficiency while maintaining the accuracy that telecom providers require.
Many AI solutions generate responses that sound credible but may not always be correct. For carriers, reliability is critical. Ozmo ensures that AI-powered answers are backed by authoritative knowledge, giving providers confidence that customers receive the right information every time.
MWC Barcelona 2025 reinforced the industry’s focus on innovation. As technology continues to evolve, Ozmo remains committed to helping carriers enhance customer support, reduce costs and stay ahead in an increasingly complex telecom environment.
If you didn’t get a chance to connect with us at MWC, you can watch the full interview with Light Reading here, or schedule a demo to see how Ozmo can support your business.
