The Ozmo team is packing their bags and heading back to Barcelona for Mobile World Congress (MWC) 2025. For one week in March, leaders in the mobile and telecom space will converge in Barcelona for the industry’s most influential event.
From groundbreaking startups to global enterprises, MWC is where technology, policy and business leaders come together to shape the future of mobile innovation. With tens of thousands of senior executives, government officials and tech pioneers under one roof, the event is a launchpad for emerging trends, industry-defining discussions and cutting-edge demonstrations that push the boundaries of what’s possible.
"I am very excited to be back at MWC Barcelona again this year,” said Sadie Conley, Demand Generation Specialist at Ozmo. “It is an extraordinary event with the opportunity to have great conversations and discuss the future of the mobile industry."
Key trends to watch
Taking place March 3-6 at Fira Gran Via, Barcelona, MWC 2025 will spotlight the next wave of mobile and telecom innovation, with key discussions centered around 5G evolution, AI-driven customer support, network automation, IoT advancements and telecom sustainability efforts. As the industry moves toward more intelligent and interconnected experiences, businesses must rethink how they support users in an increasingly complex digital environment.
The rise of intelligent devices and AI-powered experiences
One of the biggest trends this year is the rise of intelligent devices, where smartphones, PCs and tablets are evolving beyond traditional interfaces. AI-powered features will enable users to interact with their devices more seamlessly. With the expansion of AI-driven and more affordable smartphones, ensuring that customers understand and maximize these new capabilities will be critical. At the same time, 5G-Advanced is reaching a more mature stage, as operators commit to broader rollouts that will power faster, more reliable connectivity.
The growing influence of Chinese smartphone vendors
Meanwhile, Chinese smartphone vendors are gaining market share, raising questions about whether key features should be built into devices themselves or offered as separate services, and what role operators will play in delivering and supporting these innovations. As these trends unfold, ensuring customers and support agents have the right tools to navigate them is more important than ever. Ozmo helps businesses keep pace by providing authoritative answers for customers and equipping agents with virtual devices to deliver accurate, real-time support across an expanding device landscape.
What we’re watching for
As MWC Barcelona approaches, the Ozmo team is keeping a close eye on the trends shaping the future of mobile and telecom. Here’s what we predict will dominate conversations at this year’s event.
"There’s a lot of buzz around 6G, even though the true definition remains elusive,” said Troy Cross, Ozmo’s Vice President of Sales. “While the industry explores what’s next, one thing is clear: connectivity will continue to evolve, and businesses need to be ready to support customers through every new advancement."
At the same time, AI is transforming how people engage with technology, making devices smarter and customer support more intuitive.
“AI is not going anywhere, and it’s changing how we interact with technology, whether that means smarter devices or more intuitive customer support,” said Yogi Rao, Sales Operations Manager at Ozmo. "As AI keeps evolving, businesses need to help their customers keep up and get the most out of these innovations. We’re excited to be at MWC Barcelona to see how AI-powered support can make a real impact in this space."
Why this event matters for the future of tech support
The mobile and telecom industry is evolving faster than ever, with AI-powered devices, 5G-Advanced and connected ecosystems redefining how businesses engage with their customers. In this landscape, having the right support tools isn’t just a competitive advantage — it’s a necessity.
Ozmo helps enterprises stay ahead by delivering AI-powered self-serve support, empowering agents with virtual devices and ensuring seamless customer experiences across any app or device. At MWC Barcelona, we’re diving into these industry shifts and demonstrating how businesses can adapt with smarter, more scalable support solutions.
Join us in Barcelona
MWC Barcelona 2025 is the place to be for mobile innovation, and we’d love to connect while we’re there. Schedule a meeting with our team to explore how Ozmo can help your business optimize tech support and improve customer experiences.
